Tourism is an $8 trillion global industry yet very little of that money makes its way into the hands of local businesses and communities. Fortunately, there is an organization called Planeterra that is trying to change all that. They have helped create nearly 500 community-based initiatives in more than 77 countries. Each one provides travellers with a unique travel experience that also benefits the local community and many marginalized groups.
Their articulate Director of Partnerships and Development, Tricia Schers, pulls back the curtain and tells us how they do it and more importantly, how you can travel in a way that makes a difference.