There may not be a more iconic event that occurs annually in Toronto than the Santa Claus Parade. For more than 115 years, Jolly old St. Nick and his cohorts have marched through the streets of Toronto bringing joy to more than 500,000 onlookers and millions more on TV. The parade has overcome some seemingly insurmountable obstacles over the years, including two world wars, a loss of its major sponsor, brutal snow storms, and now Covid. And during all this time, it has never missed a year.
In this podcast, the CEO of the Santa Claus parade, Clay Charters, pulls back the curtain and gives us an insider view of how this parade comes together each year. With a full-time staff of 12 people and more than 3000 volunteers, it's a wonder to behold.